The diamond-shaped badge, which reads "London Celebrates Diamond Jubilee 2012," is introduced to commemorate two special events: the Queen's Diamond Jubilee and the 2012 Olympics.
Available to all interested in purchasing the sightseeing pass, the special commemorative badge is another benefit that pass-holders will surely enjoy. This is apart from the usual privileges they can avail with the London Pass: from free access to over 55 destinations to more than 20 special offers in shops and cinemas.
The Pass is a sightseeing pass that functions like a credit card. It is a plastic card that has a computer chip inside which allows the holder either free admission only or free admissions plus transportation. If you're planning to visit London this year and are interested in purchasing the Pass, here are the benefits you are entitled to:
Free access to world-class tourist attractions
Pass-holders get to visit over 55 destinations for free. These attractions range from modern museums and art galleries to ancient castles and cathedrals - basically everything London is famous for. These include the London Bridge Experience, the National Portrait Gallery, St. Paul's Cathedral, Thames River Boat Cruise, the Tower of London, the Windsor Castle, and many more.
Free full-color guidebook about the city
Makers of the Pass have also come up with a 160+ page comprehensive guidebook on tourist attractions. Each attraction listed on the guidebook is allotted a page with a map and visitor information. The guidebook also comes in seven different languages that can be understood by travellers from all over the world.
Priority access to special locations
Because the year 2012 will witness a lot of landmark events, a lot of tourists are expected to visit London. With the Pass, tourists have the option to skip the long queues and immediately enter their destination, making their trip stress-free. Destinations allowing pass-holders priority access include the Tower of London, St. Paul's Cathedral, Hampton Court Palace, and the Windsor Castle.
Free London tours
With the Pass, tourists say goodbye to the same old tour routines. They can take advantage of the many different types of tours, cruises, and walks that they can choose from. These options include the Guided Tour, Coach Tours, Open-top Bus Tours, Hop-on Hop-off Bus Tours, Walking Tours, Thames River Cruise, and a lot more.
Stress-free London transportation (via Travel card)
Tourists availing of the Pass can also avail of stress-free transportation when they include the optional London Travel card in their purchase. Since transportation can be intimidating, first-time visitors will surely benefit from unlimited trips on all Underground, Buses, Trams, Docklands Light Rail, and Over-ground Trains within zones 1-6.
Exclusive benefits - special offers, discounts, and freebies
Aside from free entry and priority admission, pass-holders also get to save money from over 20 special offers, discounts, and freebies. The London Pass includes exclusive deals with many shops, cinemas, restaurants, and theatres, including Harrods, the Beatles Store, the French Brothers River Cruise, and the New Armouries Café.
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